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Bold, black and square. But was first drawn as a logotype for the magazine ›BUT – Bilder und Texte‹ (pictures and texts) which was published by an experimentally-oriented, non-commercial initiative. In consideration of the dimensions of the magazine (6 x 14 cm), I decided to fill as much space as possible with the body of type. This formal idea refers to the meaning of the title by blurring the border between legible letters and abstract shapes.
But is ideal for short messages in headline point size. Despite its blocky shapes, But creates a friendly atmosphere. The details are as playful as the restrictions allow them to be. Punctuation marks and special characters contrast the boldness of the design; this also avoids gaps when longer texts are set. / > but-specimen> buy font on